Engagement Rate Calculator + Guide for 2023

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Engagement rates are the currency of the social networks marketing industry.

Sure, vanity metrics like followers and impressions count for something. However engagement metrics like the number of likes and comments offer your social media performance point of view.

That’s why engagement rate is often utilized as a selling point in influencer marketing media kits, or to evaluate a social campaign’s return on investment. However there are a couple of various ways to calculate it.

Keep reading to learn more about social media engagement rates– and use our free engagement rate calculator to discover how well your accounts are doing.

Bonus offer: Use our totally free engagement rate calculator to find out your engagement rate 4 methods quickly. Calculate it on a post-by-post basis or for an entire campaign– for any social media network.

What is engagement rate?

Engagement rate is a social networks marketing metric that measures the amount of interaction a piece of material (or a project, or a whole account) gets compared to reach or followers or audience size.

When it comes to social networks analytics, follower growth is very important, but it doesn’t suggest a lot if your audience does not appreciate the material you post. You require comments, shares, likes and other actions that show your content is resonating with individuals who see it.

What else counts as engagement? You may choose to include all or a few of these metrics when computing your engagement rate:

  • responses
  • likes
  • remarks
  • shares
  • saves
  • direct messages
  • discusses (tagged or untagged)
  • click-throughs
  • clicks
  • profile check outs
  • replies
  • retweets
  • quote tweets
  • regrams
  • link clicks
  • calls
  • texts
  • sticker label taps (Buy Instagram Verification Stories)
  • emails
  • “Get Instructions” (Buy Instagram Verification account just)
  • usage of top quality hashtags

Free engagement rate calculator

Are you ready to determine your engagement rate? Our complimentary engagement rate calculator will assist.

Utilize the calculator All you require to use this calculator is Google Sheets. Open the link, click the File tab and choose Make a copy to start filling in the fields.

To calculate the engagement rate of a single post, input 1 in No. of Posts field. To calculate the engagement rate of a number of posts, input the total variety of posts in No. of Posts.

6 engagement rate solutions

These are the most typical solutions you’ll need to determine engagement rates on social networks.

1. Engagement rate by reach (ERR): most typical

This formula is the most typical method to determine engagement with social media material.

ERR determines the portion of people who selected to connect with your material after seeing it.

Use the very first formula for a single post, and the second one to calculate the average rate throughout multiple posts.

  • ERR = total number of engagements per post/ reach per post * 100

To figure out the average, build up the all the ERRs from the posts you wish to average, and divide by variety of posts:

  • Average ERR = Overall ERR/ Total posts

To put it simply: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%

Pros: Reach can be a more precise measurement than fan count since not all your followers will see all your content. And non-followers might have been exposed to your posts through shares, hashtags, and other ways.

Cons: Reach can fluctuate for a range of reasons, making it a different variable to manage. A really low reach can result in a disproportionately high engagement rate, and vice versa, so make certain to keep this in mind.

2. Engagement rate by posts (ER post): finest for specific posts

Technically, this formula determines engagements by fans on a particular post. To put it simply, it’s similar to ERR, other than rather of reach it tells you the rate at which followers engage with your material.

The majority of social networks influencers calculate their typical engagement rate this way.

  • ER post = Total engagements on a post/ Overall followers * 100

To compute the average, build up all the ER posts you wish to average, and divide by number of posts:

  • Typical ER by post = Total ER by post/ Overall posts

Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%

Pros: While ERR is a much better way to determine interactions based on the number of individuals have seen your post, this formula replaces reach with followers, which is typically a more steady metric.

In other words, if your reach fluctuates typically, use this approach for a more precise measure of post-by-post engagement.

Cons: As discussed, while this might be a more steady way to track engagements on posts, it doesn’t always supply the full picture considering that it does not represent viral reach. And, as your fan count increases, your rate of engagement could drop off a little.

Make certain to view this stat alongside follower growth analytics.

3. Engagement rate by impressions (ER impressions): finest for paid material

Another base audience metric you might choose to determine engagements by is impressions. While reach steps the number of people see your content, impressions track how often that material appears on a screen.

  • ER impressions = Overall engagements on a post/ Total impressions * 100
  • Average ER impressions = Overall ER impressions/ Overall posts

Pros: This formula can be beneficial if you’re running paid material and need to examine effectiveness based on impressions.

Cons: An engagement rate formula that utilizes the variety of impressions as the base is bound to be lower than ERR and ER post equations. Like reach, impression figures can likewise be irregular. It might be an excellent idea to utilize this technique in conjunction with reach.

Find out more about the distinction in between reach and impressions.

4. Daily engagement rate (Daily ER): finest for long-lasting analysis

While engagement rate by reach procedures engagement against maximum direct exposure, it’s still good to have a sense of how typically your followers are engaging with your account daily.

  • Daily ER = Total engagements in a day/ Total fans * 100
  • Average Everyday ER = Total engagements for X days/ (X days * followers) * 100

Pros: This formula is an excellent way to determine how frequently your followers communicate with your account every day, rather than how they communicate with a particular post. As a result, it takes engagements on new and old posts into equation.

This formula can also be tailored for particular use cases. For instance, if your brand only wishes to determine day-to-day comments, you can change “overall engagements” appropriately.

Cons: There’s a fair quantity of space for error with this approach. For instance, the formula does not represent the reality that the same follower may engage 10 times in a day, versus 10 fans engaging once.

Daily engagements can also vary for a number of reasons, including how many posts you share. For that reason it might be rewarding to outline everyday engagement versus variety of posts.

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5. Engagement rate by views (ER views): finest for video

If video is a main vertical for your brand, you’ll likely need to know how many individuals choose to engage with your videos after enjoying them.

  • ER view = Total engagements on video post/ Overall video views * 100
  • Average ER view = Total ER view/ Total posts

Pros: If one of your video’s goals is to create engagement, this can be an excellent way to track it.

Cons: View tallies often consist of repeat views from a single user (non-unique views). While that audience might enjoy the video multiple times, they might not always engage several times.

6. Expense per engagement (best for measuring influencer engagement rates)

Another helpful formula to add to your social networks tool kit is expense per engagement (CPE). If you’ve selected to sponsor material and engagement is an essential goal, you’ll wish to know how much that financial investment is paying off.

  • CPE = Total amount invested/ Total engagements

The majority of social networks ad platforms will make this estimation for you, together with other object-oriented calculations, such as cost-per-click. Make sure to check which interactions count as engagements, so you can be sure you’re comparing apples to apples.

How to calculate engagement rate instantly

If you’re tired of determining your engagement rate by hand, or you’re simply not a math person (hi!), you might wish to think about utilizing a social media management tool like Best SMM Panel. It allows you to examine your social networks engagement across social media networks from a high level and get as detailed as you want with customized reports.

Here’s an example of what looking at your engagement data in Best SMM Panel looks like:

Pursue totally free for 30 days Besides showing you your general post engagement rate, you can also see what types of posts get the highest engagement (so you can make more of those in the future), and even the number of individuals visited your website.

In Best SMM Panel reports, it’s extremely simple to see the number of engagements you got over a time period, what is being counted as an engagement for each network, and compare your engagement rates to previous period.

Pro idea: You can set up these reports to be produced automatically and advise yourself to check in as often as you desire.

A fantastic reward is that with Best SMM Panel, you get to see when your audience is most likely to engage with your posts– and arrange your content appropriately.

What is a great engagement rate? Many social media marketing experts agree that a good engagement rate is in between 1%to 5%. The more followers you have, the more difficult it is to attain. Best SMM Panel’s own social media group reported an average Buy Instagram Verification engagement rate of 4.59% in 2022 with 177k followers.

Now that you know how to track your brand’s social networks engagement, checked out how to boost your engagement rate.

Usage Best SMM Panel to track and enhance engagement rates throughout all your social networks channels. Attempt it complimentary today.