Ex-Googler On Featured Bits: Google is More Reluctant To Send Users Out Into The Web

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Ex-Googler Marissa Mayer in a podcast on the topic of why Google search is so bad discussed that it wasn’t Google that was bad it was the Web. Then she believed that a person of the factors for keeping users on Google is since the web isn’t constantly a great experience.

Ex-Googler Marissa Mayer

Marissa Mayer was worker # 20 at Google. She played crucial roles in essentially all of Google’s major products, consisting of Google search, regional, images, and AdWords, to name a few.

She left Google to become president and CEO of Yahoo! for 5 years.

Mayer was not only there at the start of Google but contributed in forming the business, which provides her a special point of view on the company and its thinking, to some degree.

What is the Factor for Zero-Click SERPs?

Marissa Mayer appeared on a recent Freakonomics podcast that was on the subject of, Is Google Worsening?

In one part of the podcast she firmly insisted that Google search is only a mirror and does not produce the low quality of the search results page.

She asserted that if the search results are worse that’s only due to the fact that the Internet is worse.

The podcast then carries on to talk about highlighted bits, what some in the search marketing community call zero-click search results.

They’re called zero-click since Google shows the info a user needs on the search engine result page so that the users receive their answer without having to click through to a website.

Google officially states that these search functions are designed to be practical.

Marissa Mayer opined that another motivation to keep individuals from clicking to a website is since the quality of the Web is so bad.

The podcast host started the conversation with his interpretation of what featured snippets are:

“One way Google has actually tried to eliminate the overall decrease in quality is by supplementing its index of a trillion web pages with some content of its own.

If you ask a basic concern about cooking or the age of some political leader or star, or even what’s the very best podcast, you might see what Mayer calls an ‘inline outcome,’ or what Google calls a ‘highlighted bit.’

It’s a little bit of text that addresses your question right there on the search-results page, with no requirement to click a link.”

Mayer offered her opinion that Google may be “reluctant” to refer users to sites.

She discussed:

“I think that Google is more reluctant to send out users out into the web.

And to me, you understand, that indicate a natural tension where they’re stating,

‘Wait, we see that the web sometimes isn’t an excellent experience for our searchers to continue onto. We’re keeping them on our page.’

Individuals might perceive that and say,

‘Well, they’re keeping them on the page since that assists them make more money, gives them more control.’

However my sense is that current uptick in the variety of inline results is due to the fact that they are worried about some of the low-quality experiences out on the web.

I believe that the issue is truly hard.

You may not like the manner in which Google’s fixing it at the moment, but offered how the web is changing and developing, I’m unsure that the old technique, if reapplied, would do along with you ‘d like it to.”

What Is the Inspiration Behind Featured Snippets?

The factor Google gives for providing featured snippets in the search results is that they are hassle-free for users.

Google’s aid files discuss:

“We show highlighted bits when our systems identify this format will assist individuals more quickly discover what they’re seeking, both from the description about the page and when they click on the link to read the page itself. They’re particularly practical for those on mobile or browsing by voice.”

Marissa Mayer’s viewpoint matters due to the fact that she played a key function in forming Google, from Browse to AdWords to Gmail.

Undoubtedly she’s just providing her opinion and not stating a truth that Google is hesitant to send out traffic to sites due to the fact that the quality of the Web is bad.

But could there be something to her observation that Google is simply a mirror which websites today are not very good?

Consider that in 2022, there were 8 officially acknowledged Google updates.

Of those eight updates, 6 of them updates were spam updates, valuable content updates and item evaluation updates.

The majority of Google’s updates in 2022 were developed to get rid of poor quality internet material from the search results.

That concentrate on extracting poor quality sites lines up with Marissa Mayer’s view that the Web today has plenty of low quality content.

The history of Google’s algorithm updates in 2022 conforms to Marissa Mayer’s observation that web content is bad which it affects the quality of search results page.

She said that she gets a sense that Google may be “concerned about some of the low-quality experiences out on the internet,” which is among the reasons it might be “hesitant” to send out traffic to sites.

Could Marissa Mayer be saying out loud what Googlers might not state in public?


Listen to the Freakonomics podcast here

Is Google Getting Worse?

Included image by Best SMM Panel/Koldunov