Google: HTTP/3 Doesn’t Effect SEO

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HTTP/3 doesn’t have a direct effect on SEO in spite of its faster efficiency, Google says.

Google Search Advocate John Mueller unmasks a theory that the faster speed of HTTP/3 can straight impact

a website’s SEO. This subject is dealt with throughout the November 2022 edition of Google’s SEO office-hours Q&A session. Signed up with by the Google Search Relations group, Muller addresses the following question:

Could using HTTP/3 improve SEO due to the fact that it improves efficiency?

HTTP/3 offers efficiency advantages over HTTP/2 and HTTP/3. However, the performance gains are not likely to make a distinction concerning SEO.

Mueller On The SEO Impact Of HTTP/3

Mueller starts his response by mentioning Google does not utilize HTTP/3 as a ranking element or in web crawling:

“Google doesn’t utilize HTTP/3 as a consider ranking at the moment. As far as I understand, we do not use it in crawling either.”

Google primarily uses HTTP/1 for web crawling. Googlebot supports HTTP/2 however only utilizes it when there’s a clear benefit over HTTP/1.

Assistance for HTTP/3 is likely a long method off. Sites that pick to embrace it early won’t see a direct improvement in search rankings, Mueller explains:

“In terms of efficiency, I believe the gains users see from utilizing HTTP/3 would not suffice to substantially affect the core web vitals, which are the metrics that we use in the page experience ranking element. While making a quicker server is constantly a good concept, I question you ‘d see a direct connection with SEO only from utilizing HTTP/3. Similar to how you ‘d be difficult pressed to finding a direct connection to using a quicker type of RAM in your servers.”

Mueller gave a similar action when inquired about HTTP/3 in December 2021.

However, he recommended HTTP/3 could “possibly indirectly” impact core web vitals.

Mueller sounds more confident now in stating that there’s no effect.

Hear his response in the video listed below:

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