HTTP/3 doesn’t have a direct effect on SEO in spite of its faster efficiency, Google says.
Google Search Advocate John Mueller unmasks a theory that the faster speed of HTTP/3 can straight impact
a website’s SEO. This subject is dealt with throughout the November 2022 edition of Google’s SEO office-hours Q&A session. Signed up with by the Google Search Relations group, Muller addresses the following question:
Could using HTTP/3 improve SEO due to the fact that it improves efficiency?
HTTP/3 offers efficiency advantages over HTTP/2 and HTTP/3. However, the performance gains are not likely to make a distinction concerning SEO.
Mueller On The SEO Impact Of HTTP/3
Mueller starts his response by mentioning Google does not utilize HTTP/3 as a ranking element or in web crawling:
“Google doesn’t utilize HTTP/3 as a consider ranking at the moment. As far as I understand, we do not use it in crawling either.”
Google primarily uses HTTP/1 for web crawling. Googlebot supports HTTP/2 however only utilizes it when there’s a clear benefit over HTTP/1.
Assistance for HTTP/3 is likely a long method off. Sites that pick to embrace it early won’t see a direct improvement in search rankings, Mueller explains:
“In terms of efficiency, I believe the gains users see from utilizing HTTP/3 would not suffice to substantially affect the core web vitals, which are the metrics that we use in the page experience ranking element. While making a quicker server is constantly a good concept, I question you ‘d see a direct connection with SEO only from utilizing HTTP/3. Similar to how you ‘d be difficult pressed to finding a direct connection to using a quicker type of RAM in your servers.”
Mueller gave a similar action when inquired about HTTP/3 in December 2021.
However, he recommended HTTP/3 could “possibly indirectly” impact core web vitals.
I don’t think we crawl with http/3 however that doesn’t imply you will not see positive effects for users (and with that, potentially indirectly core web vitals too).
— John Mueller is mostly not here (@JohnMu) December 6, 2021
Mueller sounds more confident now in stating that there’s no effect.
Hear his response in the video listed below:
Featured Image: SteafPong88/Best SMM Panel