Google Updates Display & Video 360 Account Level Suspension Policies

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Throughout the year, Google has made various updates and information to its displeasure policies.

These updates have actually mainly revolved around offering more context to advertisers on the nature of ad disapprovals.

Previously this year, Google upgraded its advertisement destination policy, unavailable video policy, and 3-strike rule.

To round out the year, Google is upgrading its account-level suspensions for Display and Video 360 users in December 2022.

What’s Changing?

Google is updating the main Displeasures and Suspensions page to have a page dedicated to Show and Video 360 users.

The brand-new page will clarify what infractions would constitute an account suspension. These consist of:

  • Circumventing systems
  • Coordinated deceptive practices
  • Fake
  • Promo of unapproved pharmacies
  • Unacceptable service practices
  • Trade Sanctions offense
  • Sexually explicit content

While the brand-new Display and Video 360 page isn’t available yet, expect to see additional context on the violations above to guarantee you avoid them.

Repeat Violations Can Lead To Suspension

In addition to the noted infractions above, Google announced that a partner account could likewise risk suspension.

If an advertiser within a partner account has been discovered to break policies repeatedly, the account itself can be suspended. To be clear, this doesn’t indicate any offense might get an account suspended.

Google’s announcement specified that if the partner account or marketer has “consistently or predominantly engaged in outright policy offenses,” that would trigger suspension.

Per Google’s meaning, outright infractions are:

  • “An infraction so major that it is illegal or presents considerable harm to our users or our digital marketing ecosystem. Outright infractions typically reflect that the marketer’s total service does not follow Google Ads policies or that one infraction is so severe that we can not risk future exposure to our users.”

So, what can you do if that takes place?

The good news is that the partner and marketer can appeal account suspensions if struck with one.

Summary

Google is constantly examining its ad and account policies and infractions. Consistent updates throughout the year have actually brought more clarity to marketers around not just the nature of the disapproval but likewise more guidance on how to fix these infractions.

Since Google counts on both human interaction and automation to find violations, it’s always a good idea to spot-check your account for any displeasures weekly.

As Google presents the brand-new policy page, we will upgrade this post to include the link.

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