Google’s John Mueller: WordPress Not Naturally Better For SEO

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In response to a thread on Reddit, Google Browse Advocate John Mueller states there’s no fundamental SEO advantage to using WordPress compared to coding a website yourself.

A thread in the r/SEO forum asks a familiar concern numerous professionals run into in their careers.

Is WordPress much better for SEO than coding your own site?

Other variations of that question consist of, “is WordPress better for SEO than Wix,” or, “is WordPress much better for SEO than [insert CMS here]”

No matter how you ask it, the response is always the same.

WordPress isn’t inherently better for SEO than any other choice. It is among lots of methods to construct a site that ranks in Google.

Mueller On WordPress For SEO

In action to whether using WordPress is much better for SEO than coding your own website, Mueller states:

“Not for SEO, however you can focus more on the material if you don’t spend all your time producing a new CMS on your own. (some people prefer making a CMS, so YMMV).”

As Mueller states, the most substantial advantage WordPress provides is the ease of usage compared to by hand composing code.

Nevertheless, that’s just useful to the site owner. It makes no difference to Google if a website is constructed with WordPress.

This concern turns up regularly and deserves revisiting due to the misinformation circulating around WordPress and SEO.

For instance, take the second-most upvoted remark in the Reddit thread directly below Mueller’s.

A private claims, “Google knows WordPress well,” as though Googlebot can crawl WordPress sites more effectively than other CMSs.

That’s incorrect, though the myth of WordPress being better for SEO continues to continue.

Screenshot from reddit.com/r/seo, December 2022. For additional information relating to the SEO abilities of WordPress compared to other content management systems, see this short article from SEJ Founder Loren Baker. Baker lists the 25 finest SEO-friendly options to WordPress and the pros

and cons of each: Source: Reddit Featured Image Melisa Parlak/Best SMM Panel