Is Domain Call A Google Ranking Element?

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Remember the early days of the internet?

You might invest throughout the day talking with your friends on AOL messenger while you played solitaire on Yahoo games. And after that your mom got the phone to telephone, and you were started the web. Good times.

In those days, if you were doing some shopping, there was a good chance you were doing it on a site with an exact match domain (EMD). For example, if you needed a pet dog collar, you ‘d probably wind up on a site with an address like

In those primitive days of seo, it prevailed for business to put their exact target keyword expression right in their domain URL.

Regrettably (or maybe fortunately, depending upon how you feel about EMDs), scammers and bad actors took advantage of this, nabbed up a number of these domains, and linked them to low-quality websites.

So, what holds true today? Does your domain name have an effect on search results page?

Let’s take a closer take a look at the debate.

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The Claim: Is Domain Call A Ranking Aspect?

Having a specific match domain used to be a huge deal.

In 2010, sold for $49.7 million: still the most expensive domain name purchase of all time. So clearly, someone valued domains with that keyword.

It was (and in some cases still is) typical for people in the SEO industry to promote for EMDs. The claims around them typically being that they quickly generate credibility and create a competitive edge.

But remember those bad actors we discussed in the last area? Ultimately, Google got smart to their keyword-stuffing URLs and altered its algorithm to discount them. But that’s not to say your site’s domain name does not affect SEO.

The Evidence: The Impact Of Domain Names On SEO

There is a lot of blended details about domain names and their influence on rankings.

There’s no question that domain contributed in rankings at one point.

In a 2011 Webmaster Hangout, Matt Cutts, a software engineer on Google’s Search Quality group, acknowledged the function EMDs played in the tech giant’s search algorithm.

However, he likewise mentioned:

“And so, we have been considering changing that mix a bit and sort of turning the knob down within the algorithm, so that given 2 different domains it wouldn’t necessarily help you as much to have a domain with a lot of keywords in it.”

And simply one year later, in 2012, Cutts tweeted that low-quality precise match domains would get minimized visibility in search results.

Lastly, in 2020, Google Web Designer Trends Expert John Mueller exposed keywords in domain names no longer play a role in identifying search engine results rankings.

Addressing a concern if keywords in domain effect rankings throughout an Ask Google Webmasters video, he said, “In short, no. You do not get a special perk like that from having a keyword in your high-level domain.”

However this does not imply that domain names are unimportant. They’re just not direct ranking aspects.

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Our Verdict: Your Domain Name Is Not A Ranking Factor, However Is Still Essential

Now that we’ve developed that domain are NOT a part of your general search

engine rankings, SEO specialists can just forget

them, right? Absolutely not. Your option of a domain name can be an essential aspect of your UX and public image. Your domain should usually be the most identifiable element of your service. Often that’s not your organization name however a particular brand name or trademark.

You may want to consider subdomains and even different domains for various properties. If you sell items that resellers carry, this can help your customers find you more easily.

Using keywords in your domain does not help in terms of search ranking; if not done correctly, it could even hurt your SEO.

But, if your branding is heavily focused on a particular service or product, consisting of a keyword in the domain might assist users comprehend what you have to do with at a look. A thoroughly put keyword might likewise help attract audiences likely to transform.

Do not be afraid to utilize a keyword if it’s highly relevant or part of your branding.

So, here’s the TL; DR: Your domain name doesn’t directly affect your Google ranking however supplies chances for smart web online marketers to reflect their brand name’s worths and develop more positive user experiences.

For more assistance selecting a domain name, have a look at Roger Montti’s suggestions.

Included Image: Paulo Bobita/Best SMM Panel

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